Elevating your brand

with passion
& purpose

our approach

what we do

Support

We enable you to grow your personal and business brand for good.

Vision

To be a people-centred agency, empowering clients to communicate their passions with impact.

Create

We create impact through beautiful, authentic and people-focused campaigns.

how we do it

Our client relationships are at the heart of everything we do.

Getting to know you on a personal and professional level enables us to communicate powerfully what you want to be known for.

We enable you to communicate your passions to the right audiences, in a compelling way.

We create and host events to offer networking opportunities and a platform to showcase what you want to stand for.

We manage LinkedIn strategy, focused on creating engaging and impactful content to inspire and elevate your presence.

our values

Be Open

Nothing is ever a closed case. Share ideas and thoughts freely.

Be Impactful

Work towards making people and the planet richer and more wholesome.

Be Authentic

Real stories create personal campaigns that cut through the vanilla of everyday marketing.

Be Beautiful

Find and create beauty in every situation.

our Story

over many moons...

...and sunrises, Naomi, Jay and Sarah have experienced many of the things life has to offer.

Jobs in marketing, in TV, in photography and creative, in weddings, in yoga, in law, in accounting.

Family life with children, juggling careers, being in and out of work, making beautiful homes, studying, growing and learning.

Creative Works Collective is the culmination of all our experiences coming together.

We are a trio with shared values and a desire to create something that matters.

We envisage a culture and company that enables beautiful, authentic and award winning creative.

our Services

What we offer

Personal Brand
Management

By fostering a strong relationship with you and understanding your values, purpose and passions, we will elevate your personal brand by positioning you as a thought leader in your field. We will secure relevant speaking and networking events, and use your LinkedIn profile, to allow you to communicate with impact to the audiences you want to reach.

This cohesive approach enhances visibility, showcases expertise, and drives professional growth. Using your platform for good, in communicating about causes you care about, creates a halo effect that raises the profile of your business.

Business Brand Refresh

We will refresh your company’s brand to enhance recognition across all marketing channels. All marketing and social media content will be updated to reflect your latest brand changes. We will ensure consistency across brochures, digital assets, and social platforms, maintaining a cohesive and engaging brand presence.

Content Creation

We will create and manage your content strategy across defined platforms, including social media, websites and newsletters.

We will deliver powerful campaigns using beautiful photography, video and written content, that will both grow your audience and keep it engaged and connected.

If you communicate beautifully about the things people care about, you will get a place in their soul. Anita Roddick

our team

Who we are

Naomi Thrower

Client strategy director

Naomi is a seasoned Brand Strategist with over 20 years of experience, specialising in Brand and Marketing strategy. She has worked with renowned companies like Bain & Company and Unibet and later launched her own business, helping SMEs build brand equity. Recently, Naomi has focused on creating a positive impact for people and the planet. In her free time, she enjoys running with her cockapoo, doing handstands in the yoga room, or hanging out with her kiddies.
‍
Naomi recently completed the Mark Ritson Brand Management mini MBA, and has been on her own personal brand journey over the last 18 months. She hopes her experience will help others to build confidence and a thriving network, as it has done for her.
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Naomi wants to get up every day and love everything she does, and co-creating her own culture and environment at CWC with close friends Sarah and Jay, is helping make her dreams come true.

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Jay Rowden

Creative Director

Over the course of three decades, Jay has worn many hats. From McDonald’s burger flipper to bank clerk, from estate agent to TV On Air Marketing Creative for Sky and ITV, overseeing the multi million pound multi channel re-brands.

The last fifteen years has seen his career take a different trajectory for lifestyle reasons, where he created a successful boutique photography and videography business. More recently Jay co-created CWC with his friends Naomi and Sarah.

As Creative Director of Creative Works Collective, Jay’s mission is to build long-lasting, meaningful relationships with the individuals and businesses he works with.

This is achieved by fostering trust and collaboration. This ensures that the branding process is very much a partnership and one that results in a brand identity that feels both genuine, authentic and impactful.

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Sarah Perkins

Operations Director

Sarah's career path has taken her from working in prison law, through accountancy, risk management and chief of staff roles at major institutions such as Deloitte, Barclays Capital and UBS. After a career break, spent raising her three children and gaining a degree in health and nutrition, the opportunity to create CWC alongside two very talented friends offered the dream next step on her career journey.

Sarah is passionate about health and fitness and loves being outdoors. In her spare time, she can regularly be found out on the local commons either sweating it out at a HIIT class or walking her much-loved Labrador, Arlo.

Sarah believes that working (and playing!) with authentic people, whose values align with our own, brings out the best in us and leads us to achieve great things.

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Testimonials

iMEDIA

“I was blown away by the event CWC created. A brilliant room full of the right people to take my business to the next level.”

Gary Gibbs

CEO

Discover Architecture

"Hugely impressed by CWC's delivery of our latest campaign. Their ideas and approach really brought our trip to life with great results. They are lovely to work alongside, knowledgeable and I absolutely will be recommending them to everyone I know!"

Jon Beswick

Director

Elmtree Commercial

"It has been a pleasure working with Naomi, with her ideas, energy and enthusiasm helping to propel my business forward."

Roger Reid