our Journal

“A river cuts through rock, not because of its power, but because of its persistence.” – Jim Watkins

We often think that success comes from you know, big bold moves, the reality is, it’s the small, consistent actions that make the biggest difference over time.

If we think about a river—it doesn’t erode rock overnight with a big powerful rush of water. Instead, it flows steadily, persistently, over days, months, years, even decades. That’s how it creates something remarkable. The same is true for anything worth achieving in life.

Whether it's business, relationships, and personal growth, it’s rarely the big, flashy moves that create lasting change.

It’s the small, steady incremental efforts that add up over time. Whether you’re creating a start up, building a brand, nurturing client relationships, or honing your craft, it’s not about overwhelming force—it’s about showing up, day in, day out, every day, and moving forward, even when you suffer setbacks or when progress feels slow.

So in the world of personal branding, for example, it’s not going to be one viral post or a single client interaction that will define your entire reputation. It’s the consistent effort to add value, to engage meaningfully, and stay true to your message. Over time, these small actions that compound day after day, week after week, month after month that lead to big results.

Just remember, the people who you might look up to with 3m followers, every single one of these people started out with no followers.

They didn’t amass a huge following overnight.

They stuck at it. They were posting consistently day in, day out, week in, week out for years.

By the way, it’s worth remembering that your goal should never be about the number of followers anyway.

Chasing a huge number of followers for the sake of it is a rubbish metric anyway.

It’s about true engagement with the right people. Author Kevin Kelly talks about the power of 1,000 true fans.

Better to have a thousand people who love what you’re doing, than a million people who never actually engage with you.

So what’s the lesson here? It’s most probably this. Please don’t get discouraged if things aren’t moving as quickly as you’d like. The quiet, persistent effort you put in today is laying the groundwork for tomorrow’s breakthroughs.

So keep going, keep pushing, keep flowing like the river. You’re a lot closer to carving your own path than you realise.

Remember, persistence beats power every time.

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